Copy whatever works, the Germans seem to think.

There were endless discussions in Germany about the successful  social media tactics employed during the presidential election campaign in the US. Of course these discussions also included thoughts and recommendations about how politics in Germany should make use of social media during this years election period.

I agree to the general thought, however I was mildly surprised by the blunt and uninspiring German copy of a well known video from the US. Whoever made this copy, did not even try to add their own thoughts. The only difference: this time they’re German Celebrities. The rest is the same. Here it is:

Does that look familiar? It is just like this one, isn’t it?

If this is the way forward during this year’s election, we will probably see a lot more stupid copies of the stuff in the US. I’ll keep you posted.



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