I already blogged about the current Doritos contest before. At Adrants I just found out about the fact that Doritos has announced their 5 top contestants for the superbowl television commercial. These are:
1. „Free Doritos,“ Joe Herbert, Batesville, IN
2. „New Flavor Pitch,“ Oren Brimer, New York, NY
3. „Power of the Crunch,“ Eric Heimbold, Venice, CA
4. „The Chase,“ Chris Roberts, Burbank, CA
5. „Too Delicious,“ Michael Goubeaux, Los Angeles, CA
One of them will be shown during the superbowl. Even the contestants don’t know yet, which one will be aired. They will have to wait until superbowl sunday, in order to find out whether they won, or not. And they will only win the $1 mio., if the ad tops the USA TODAYs annual Ad Meter.
I don’t know how likely that will be, but if the ad competes against all the other professionally made ads of last year, it will be difficult for this particular consumer to rank high, I guess.