Wishlist for the agency of the future

Just a quick pointer: Sapient sponsored a survey in the US asking marketers, what they want from their agencies in the future. Here is the top 10 list of things:

  1. A greater knowledge of digital space
  2. More use of “pull interactions”
  3. Leverage virtual communities
  4. Agency executives using the technology they are recommending
  5. Chief Digital Officers make agencies more appealing
  6. Web 2.0 and social media savvy
  7. Agencies that understand consumer behavior
  8. Demonstrate strategic thinking
  9. Branding and creative capabilities
  10. Ability to measure success

There is some more detail to these points at the sapient website.



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