Youtube’s new buzz targeting

Googletube just announced a new mechanism through which advertisers can book preroll ads precisely on those ads, that are on their way to become viral. Sounds great, considering the fact that there are around 150.000 new clips uploaded to youtube everyday.

YouTube buzz targeting works on an algorithm that looks at a number of viewer activities, including how many times a video is chosen as a favorite, how favorably it’s rated, and how quickly it picks up views, to determine which clips are about to „go viral.“

Advertisers can capitalize on the momentum by choosing to run overlay ads on these videos, with the possibility of combining buzz targeting with other options like time of day, gender and category targeting. As with all YouTube products, the ads only run on partner videos–or content from professional, semi-professional and even amateur producers that fit the targeting criteria, and have their express consent. (from here)

In the same article from which I got the quote above, Eric Schmidt ist quoted saying that the best youtube products will come out this year. This is one of them – some others might concern the tracking and measurement offerings, which have also greatly improved over the last couple of weeks!



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