Don’t fall for any „basic tips of how-to“

I usually try not to write negative about things, because unless it’s constructive criticism for the creator of the content, nobody gains much. But since there is no possibility to comment on things at marketingvox, I will do it here.

I am referring to the post with the title „How-to: 9 Basic SEO Tips„. It caught my attention, because just the other day, I had a discussion with colleagues at the agency about how creative agencies rarely know how to properly search engine optimize the websites they build.

However, with the 9 basic tips, we won’t get very far either. Let me quote some of them:

Find out how well you rank online. […] It may be helpful to download the Google Toolbar, which gives you the „PageRank“ score for websites. Pages are scored on a scale of 1 to 10. The goal will be to make this number higher on your website.

Ok – and how? (It doesn’t say). Another great tip:

Submit your site to search engines. Do it personally; avoid „submission services“ or software. You only need to do it once.

I won’t continue with other tips like „place relevant keywords in the title tag“ or „use alt tags on images“ that they also featured.

Was any of this new to anyone? Please ? If so, just leave this blog immediately. In fact – please leave the internet and switch off your computer completely.

Gheez – we’re in 2008 by now, it’s not 1998 any more!

Not sure about the target audience of marketingvox, but for this article, it sure isn’t your average webmarketer!



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1 Kommentar

  1. Thanks for your feedback. We’re just getting started with this how-to category which may explain the (quite explicit from the headline) „101“ angle to these SEO tips. We’ll aim for more advanced topics in the future, which I agree will be a better match for our core audience.

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