Just last weekend, when I was buying grocery for my farewell party from Frankfurt, I noticed that supermarkets already stock christmas cookies and bakery – but it’s only beginning of September…It starts earlier every year it seems, doesn’t it?
Giles Rhys Jones is also rather early: He already predicts the Digital Advertising Trends for 2008. The trends he lists are all about the changing agency landscape. And he’s right about them, I think. The way agencies will work will change (does change already). The skills needed will change, too.