Popular Web 2.0 Tools for B2B Marketers?

This is a headline I read at marketinvox.com. And this is the info you get there:

B2B marketers have adopted blogs and RSS more than other Web 2.0 tools such as wikis, according to the report; moreover, smaller marketers – the Davids among the Goliaths – are at the forefront: Some three-quarters of surveyed marketers that have deployed Web 2.0 tools are in companies of 10,000 or fewer people.

Some other findings from „The B2B Web 2.0 Tools Report“:

  • Nearly two-thirds (64 percent) of respondents use blogs, 58 percent use RSS feeds, followed by podcasts (54 percent), videocasts (43 percent), social networks and communities (42 percent) and wikis (19 percent).
  • The most frequently noted blogging services were WordPress (35 percent) and Blogger (30 percent), followed by TypePad (19 percent).
  • Users‘ favorite RSS readers are those offered by Mozilla Firefox (23 percent), MyYahoo (20 percent) and Bloglines (17 percent).

Fascinating news. So I went to the website of the tools report. On this site you get the results, and you can also participiate in the survey:

Tools are ranked according to the number of mentions by qualified B2B marketers. The number of ‘Votes’ is tallied in the second last column of the table.

If you sum up the votes, you can see that there are only 61 votes sofar. In my opinion this is hardly a solid number for issuing such a press release! Don’t get me wrong: the findings will be interesting, once there is a substantial number of participants. But don’t start with such a bold headline on such a small number of findings!

Regarding the statement „qualified B2B marketers“: the survey can be filled in by anyone. There are qualification questions, but you can fill in anything you want. I am sure there will be quite a few people filling in this survey in any random way, only because they are interested in receiving a full copy of the results.

Let’s wait and see what the results will be in a few weeks.

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4 Kommentare

  1. Hi Rolland,

    Thanks for your constructive criticism of our research.

    Given the small sample size, we would agree that the results are directional rather than statistically significant.

    We hope to substantially increase the number of responders through publicity of our initial findings.

    Along those lines, you will now see on the site http://www.directimpactnow.com/leadgentools/web2-tools-directory.html, an expanded list of over 100 tools that reflect the doubling of our responses.

    Although anyone can fill out the survey, based on the email addresses provided and our tracking from B2B publications, we believe that the B2B audience is faithfully represented.

    The bigger risk for web surveys is that tool vendors distort the findings by voting for their tool (e.g. a Digg-type site). We have seen no evidence of this.

    Thanks again for the comments and as you noted, keep checking back for updates as we expand from our small base.

    Best Regards,

    Robert Lesser
    Publisher // LeadGenTools.com

  2. Hi Tig and Robert,

    thanks for your responses. I will definitely check back again later to see the findings with a larger base of respondents. Should be interesting!

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