Music Genius Prince and his newspapers CD giveaway coup

Here is a good summary of the latest coup of Prince, the artist formerly known as a symbol. He just released his new album by attaching it to a newspaper in the UK. Meaning: everyone who bought the paper, also bought the CD. That should instantly catapult him into the top 10 charts. He did so before, by giving CDs to everyone who visited his concerts.

The music industry, of course doesn’t like this. But hey – do we like what the music industry does? Charging us for the inefficient logistics of carrying heavy plastic disks to a store near us, when all we want is to download a song via iTunes right in front of us?



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