Boom chicka wah wah – or how to fascinate the children of the web.

What a phrase:

We’re now at the busy crossroads where globalization meets Web 2.0

But it’s true in a way, and it is what this article from business week titled „Children of the Web“ is all about. Plus a good case study of how Axe managed to fascinate the global youth with the tag line „boom chicka wah wah“, which was specifically aimed at being interculturally applicable for marketing.



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