von Roland Hachmann | Mrz 16, 2007 | Blog, Digital Culture, Marketing Trends
According to nutritionists, constantly eating (healthy) snacks throughout the day is better then indulging into huge meals ever so often.
The same seems to be true about information. David Armano draws some conclusions, all based on an article on wired that says:
Music, television, games, movies, fashion: We now devour our pop culture the same way we enjoy candy and chips – in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture – and boy, is it tasty (not to mention addictive)
As David Armano writes:
Certainly blogs, and other shorthand forms of communications which have surged in popularity tell us something about ourselves and our attention spans. But maybe there is a new reality of bite sized content being extremely effective. Sure, we want people to read our books and watch our hour long TV shows including all the commercials—but we can’t FORCE them to. If they want bite-sized nuggets it’s better than nothing. And maybe we should be thinking about how we can serve up healthy bite-sized content and experiences?
He basically argues, that information snacking shouldn’t be a problem, as long as it’s healthy snacks we’re consuming.
Of course, a 7-course meal isn’t the same as a quick snack. But at least we spend some time with it. We will most likely even remember the 7-course meal much better than the quick snack.
The quick snack is in danger of being lost in short term memory, purely because of the other attractions surrounding it. We’re talking about an increasing shortage of attention within this snack-economy…
von Roland Hachmann | Mrz 15, 2007 | Blog, Digital Culture
while going through everything relating to twitter, I found this: the twitter buzzfeed.
von Roland Hachmann | Mrz 15, 2007 | Blog, Digital Culture, Social Media Marketing
It’s all over the blogs. Twitter is everywhere. And I still don’t understand, why micro-messaging or -blogging is any good. Guess I will have to try it sometime.
Now even the NY Times experiments with it showing the main headlines of the paper on twitter.com…
Also, Google News has a twitter feed. Even though that is courtesy of bleep. software.
In addition, here are some cell phone cheat sheets by Jarrod.
(found via micropersuasion)
von Roland Hachmann | Mrz 14, 2007 | Blog, Digital Culture
Crytek is a German Company for computer games. It has released „Far Cry“ almost 3 years ago, which was a big sucess because of the amazing grafics.
Now, Crytek will release Cryengine2, which features some of the most amazing grafic effects. Some of them you can see in the movie at golem.de.
The clip is roughly 3 minutes long, but it will most certainly change your expectations in terms of reality of grafics.
Having spent some time in the last couple of days showing second life to colleagues and clients, I can only shake my head at the difference in grafic quality – I wish second life was only nearly as realistic as anything the new cryengine can show!
von Roland Hachmann | Mrz 13, 2007 | Ad News, Blog, Digital Marketing, Online Advertising, Social Media Marketing
Some more news about the advertising market in 2007:
“ Marketers Increasingly Use Social Networking Sites “ writes clickz.
A new JupiterResearch report, „Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,“ finds social networks to be a way for advertisers and marketers to break through the clutter and enlist brand advocates for their cause. This year will likely see an increase in the number of brands using social marketing to reach consumers.
While this is good for the companies providing the platforms, it is bad news for the users of these platforms, who, as I think, might get annoyed. And that means, it’s bad news for these platforms in the long run…
Wo ich sonst so bin...