Yahoo! Pipes – a meshup of feeds

I know I am fairly late with this, but this is absolutely astounding! Yahoo! Pipes let’s users create their own feeds based on any information on the web. Here is an example of a meta-search-feed:

The pipe you’re looking at demonstrates how to use a few of the more powerful modules. In this example a variety of sources are queried with the same term. The results are merged into one feed. Next, all the items are sorted by what was most recently published. Finally any items with identical titles are removed and a new RSS feed is born.

This is how it looks like:

pipes.jpg

Once you have created a pipe, you can subscribe to the feed via the usual suspects – bloglines in my case.

Apparently you can meshup all sorts of types of information. A popular one for example is a mixture of appartments for rent and google maps.

A fascinating example of how „plattforms“ and „programming“ become less important, because users only meshup what is of interest to them any way. Question is: how can marketers make sure that users still receive marketing messages? (And like receiving them, at the same time – that will be even more important!)

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