A new Zoomquilt with endless Zoomeffect is online

I love these „Zoomquilt“-Animations, they’re great:

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Several artists gathered to produce an endless zoom animation where you zoom into one digital art only to enter another one through the center. All the way, until you reach the first one again. Brilliant. Each artist needs to make sure that their drawing fits with the previous and the next one following. At the end a flash programmer puts it together…
Here is a link to the Interactive Zoomquilt. And here is an automatic Zoomquilt.

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There was already a previous project: Zoomquilt 2005. I already blogged about this on my German blog. That one was a little smaller, as there not as many artists involved.

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Jeep and Marvel at online comics.

Here is a nice little idea: Jeep and Marvel Comics have started a „user-generated-comic“ campaign. They have launched the below website:

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The first couple of chapters of this comic are already available online. The next chapters wait for content input by the users – that is us, all of us. A professional comic artist will then put these ideas into this comic strip. And i assume, he’ll always make sure that there is a Jeep somewhere within the story.
And whoever participates gets a printed out version of the comic later on – or so it says on Adverblog.

I never guessed that there was such a big target group overlap between Marvel and Jeep. Or are they targetting the kids of Jeep drivers?

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AdJab blog retired…

One of my favourite advertising related news sources has retired. The blogs network Weblogs, Inc. has retired adjab.com.

It has been a good source of advertising and marketing input for me. Sometimes I could hardly catch up with all the posts that they put out everyday. And especially after not having read the blog for quite a few days (which is why I only found out now) I had expected more than only 30 unread posts – it already made me a little suspicious…

Shame. But, as it is written in a post of the 1st of February:

It’s important to point out that a blog retirement is not a blog failure. Here at Weblogs, Inc. we are continually honing our network to be the best content engine for readers and bloggers both. In part, that means figuring out how to divide our resources that, sadly, are not infinite. We have changed tremendously in the last three years, expanding wildly at the start into a sort of bulk publishing model, then refining and contracting somewhat into a leaner machine. We have more bloggers than ever before, and fewer blogs. That means a dazzling concentration of minds and voices in our chosen fields of publication.

Many thanks to you guys, I enjoyed the show.

On a side note, it seems like a few blog networks are consolidating. I know of at least another one in Germany, that stopped a few of their blogs. Anyone heard of any others? Does Gawker still run all its blogs?

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New Words for Office Bullsh*t Bingo

I just found a few new words for the evergrowing vocabulary list of bullsh*t bingo on Yvonnes blog:

Blamestorming
Sitting around in a group discussing why a deadline was missed or a project failed and who was responsible.

Seagull Manager
A Manager who flies in, makes a lot of noise, shits over everything and then leaves.

Salmon day
The experience of spending an entire day swimming upstream only to get screwed and die in the end.

Chainsaw consultant
An outside expert brought in to reduce the employee head count, leaving the brass with clean hands.

CLM
Career Limiting Move – Used among microserfs to describe ill-advised activity. Trashing your boss while he or she is within earshot is a serious CLM. (Also known as CLB – Career Limiting Behaviour)

Adminisphere
The rarefied organisational layers beginning just above the rank and file. Decisions that fall from the adminisphere are often profoundly inappropriate or irrelevant to the problems they were designed to solve.

Dilberted
To be exploited and oppressed by your boss. Derived from the experiences of Dilbert, the geek-in-hell comic strip character. „I’ve been dilberted again. The old man revised the specs for the fourth time this week.“

Flight Risk
Used to describe employees who are suspected of planning to leave the company or department soon.

404
Someone who’s clueless. From the World Wide Web error message „404 Not Found,“ meaning that the requested document could not be located.
„Don’t bother asking him . . . he’s 404, man.“

Ohnosecond
That minuscule fraction of time in which you realise that you’ve just made a BIG mistake.

Percussive Maintenance
The fine art of whacking the crap out of an electronic device to get it to work again.

Prairie Dogging
When someone yells or drops something loudly in a „cube farm“ (an office full of cubicles) and everyone’s heads pop up over the walls to see what’s going on.

Assmosis
The process by which some people seem to absorb success and advancement by kissing up to the boss.

I just realised – you better never win at this kind of bullsh*t bingo…

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Second Life user statistics by country

Finally, finally, there are some numbers on the nationalities of Second Life residents. OK, you might argue, they’re all Second Life citizens – true. But nevertheless it was interesting for me as an advertising person to know who actually visits this virtual space.

Now Reuters writes about the latest statistics.And it seems like Europe is well represented – something I never thought:

Europeans make up the largest block of Second Life residents with more than 54 percent of active users in January ahead of North America’s 34.5 percent, according to new Linden Lab data.

Interestingly enough it was especially the French who boosted the european numbers – mainly due to the fact that during their presidential elections in January both parties got actively involved in this virtual world – opening up offices and such.

France has the second-highest number of users after the virtual world became a battleground for the country’s presidential election. Although French residents had long been a part of Second Life, thousands more joined Second Life in January as demonstrators picketed the virtual offices of Jean Marie Le Pen’s far-right National Front party. Socialist candidate Ségolène Royal also established a Second Life presence.

Here is the complete overview:

Active residents by country

  • United States 31.19%
  • France 12.73%
  • Germany 10.46%
  • United Kingdom 8.09%
  • Netherlands 6.55%
  • Spain 3.83%
  • Brazil 3.77%
  • Canada 3.30%
  • Belgium 2.63%
  • Italy 1.93%

The numbers add up to round about 85% – which means that 15% are spread out over the remaining +/-150 nations worldwide. And I guess that China makes up a large part of that 15% – even though I would have expected them within this list…

The average resident is 33 years old, and:

58.9 percent of residents declared themselves as men when they registered, compared with 55.5 percent a year earlier.

I like the way that is put: „declared themselves as men“. But it’s true. On the web, you never know – and in Second Life this is just as well the case…

One more link: these news were posted within the Reuters Second Life News Center Website. (I just want to keep track of this link for myself…)

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There seem to be five rules of viral marketing

Following a viral, almost guerilla-type marketing incident that went horribly wrong, Sean Carton of Clickz deducts 5 rules for this kind of marketing that should be obeyed.

  • If you want to generate word-of-mouth, don’t try to be hip.

Just because it seems to the latest buzz around the blog, doesn’t mean it spreads. Don’t try too hard, people will inevitably notice and block it.

  • Destruction of property or intruding into people’s comfort zones will only backfire.

Some viral marketing is very obtrusive and tries to surprise people by being as drastic as damaging or at least defacing public spaces. This might cause more trouble than anythings else.

  • You can’t fake authenticity.

No, of course you can’t. And marketers should never ever think they can, because the truth behind every little marketing trick will surface these days.

  • Know your audience.

You better do! Obvious, as it seems, but sometimes viral marketing expectations are formulated in a way that goes completely beyond what would be sensible or even possible with a certain target audience.

  • Love your customers.

This shouldn’t be a new concept to anyone, otherwise – well…

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