New Volvo C70 – a Microsite looking like a book
There is a fairly new campaign out for the „All new Volvo C70“ including this Microsite:
The animations are nicely done, but the page flipping mechanism of the book just totally confuses me!
Links & News – 11. April
- Pew Internet & American Life Project Report::
For a group of „high-powered“ online users – early adopters of home broadband who are the heaviest internet users – the internet is their primary news source on the average day.
- Newspapers try to lure new, young readers writes the Post Gazette.
- But USA Today writes: „Young people turn to the Web for news“.
- A study by Forrester apparently shows, that people don’t listen to podcasts, writes arstechnica. But there is also hope:
Forrester is projecting that the number of households using podcasts will grow from 700,000 to 12.3 million over the next four years in the US alone.
Very Successful Brand Manager
A nice parody site: Very Successful Brand Manager tells you everything you need to know to be a very successful Manager. I especially like the part of „Enlarging your logo: is it safe?“
Your ego, your logo, your lego. The building blocks of your soul. Make one bigger and the other will grow. Make it small and you might as well go home.
As someone once said, “more is more.� So forget it when the agency says, “be bold.� You are bold! You are a master of your own destiny. You are a very successful brand manager.
A very nice stunt by the guys at Strawberry Frog in San Francisco.
NY Times redesigned, with video ads
Since I don’t read the NY Times every day, I was glad about the post by AdJab telling me that the Times has redesigned. Looks much nicer now, especially to my European eyes&taste.
There’s also a bunch more streaming video within the site as well as the ability to create a personalized page. The streaming video is reportedly a move designed to satisfy the demands of advertisers looking to buy pre-roll inventory.
This is typical. We have video news on some German websites, to. But none of them have yet included ads. But now I just know, they will.
Chevy’s answer on NY Times.
Hot of the press, the NY Times has an article about the whole Chevy incident, quoting a spokesperson from Chevy:
A spokeswoman for Chevrolet, Melisa Tezanos, said the company did not plan to shut down the anti-S.U.V. ads.
„We anticipated that there would be critical submissions,“ Ms. Tezanos said. „You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it’s part of playing in this space.“
And further down they quote Drew Neisser of Renegade Marketing:
companies had such a strong desire for user-generated advertising that they were willing to accept the risks. „There’s this gold rush fever about consumer-generated content,“ he said. „Everybody wants to have consumer-generated content, and Chevy Tahoe doesn’t want to be left behind.“
Hey, it’s the new fad amongst marketeers! Not bad, this trend. I like these kind of campaigns anyway!
(Even though I can’t be moved to participate – yet!)
Wo ich sonst so bin...