Is Philips fooling us or not?

Scanning through my feeds, I noticed that there is a a lot of talk about the new Philips technology, that will not let the user skip ads, as AdJab writes, for example.

At the same time I now found out that
adfreak has received a comment by Philips, that this is not really the case, instead they just added a new functionality that let’s you choose whether you want to view the ads or not.

To me that sounds a little like Philips is trying to cover up a PR desaster.
Let’s see what other information we’ll get in the next couple of days…

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