- Webmonkey has an interview aboutSearch Engine Optimization: „Bryan Zilar recently sat down with strategy consultant and SEO guru Jason McQueen to talk about all things search“.
- Yahoo! now offers an online video meshup tool, writes business 2.0 blog.
- Futurelab calls the Gnarls Barkley Nr. 1 hit video a casestudy in word-of-mouth.
- Marketing.fm points me to the Technology Evangelist, who examines the differences between Online and Offline Advertising. Some interesting points he’s making.
- Wired writes about an interesting survey: „Some 45 percent of internet users, or an estimated 60 million Americans, said the internet helped them make big decisions or face a major moment in their life during the previous two years“
There is a fairly new and highly discussed movement going on, called: Save the Internet.
What does it mean, and what is this movement for? David Weinberger has answers:
Net neutrality (formerly known as the end-to-end principle) means that the people who provide connections to the Internet don’t get to favor some bits over others. This principle is not only under attack, it’s about to be regulated out of existence.
For more detail you can also check out the FAQ page of savetheinternet.com.
As Jeff Jarvis writes:
The age of business models built on scarcity and on keeping your customers from doing what they want to do is over. Now we just have to make sure that Congress doesn’t try to keep it on artificial life support.
That seems to be a big discussion in the US, while it seems strange to me, that a freedom orientated society like them might actually face such a self-imposed threat?
But then again: what IF we are currently living in an extraordinary timeslot? What IF content distribution goes back to what it used to be – large corporations dictating (programming) or at least controlling content distribution. And charging for it, too, of course. In 20 years people will have forgotten, that you could ever download content for free or make free PC-to-PC calls.
Just a thought. Please don’t say: „if you’re not with us, you’re with them“.
An Article on CNN descripes how Netflix worked for 7 years on improving their envelope to be sent by mail the most cost efficient way. Nice try. They should have asked themselves, if their distribution channel was future-safe in the first place.
How well those iconic red envelopes will help the company fend off the newest threat – video-on-demand – remains to be seen.
I don’t think envelopes will matter any longer in a few years time.
- The Boston Globe lists 8 reasons why blogging is good for you and your career. (via)
- Futurelab asks: Brand Innovation: Whatï¿½s Next? and gives some advice how to change brand management in the future: „In short, brands need to stop talking „to“, yet start talking „with“ their customers.“ Not new, but always true.
- Church of the customer blog writes about some leading companies (e.g. Yahoo and Dow Jones) creating job positions for Word of Mouth Marketeers.
- German Advertising magazine w&v has good news: the online advertising market grows, even in Germany, and German multimedia agencies experience strong growth, too.
- Random Culture says, that the Long Tail should be the book to buy, if you only buy one book this year. I agree, I can’t wait for it either. It ships in July, but you can already pre-oder now at amazon.
- Another one from Random Culture: a video compilation with excellent Guerrilla and outdoor ideas
Scanning through my feeds, I noticed that there is a a lot of talk about the new Philips technology, that will not let the user skip ads, as AdJab writes, for example.
At the same time I now found out that
adfreak has received a comment by Philips, that this is not really the case, instead they just added a new functionality that let’s you choose whether you want to view the ads or not.
To me that sounds a little like Philips is trying to cover up a PR desaster.
Let’s see what other information we’ll get in the next couple of days…
This Blog Sits at the Intersection of Anthropology and Economics has post with the 10 rules of Trend watching.
Very interesting, especially point Nr. 4: no cool hunting. It’s too tempting to just look for the cool trends and write about them while the really big trends with lots of spending power are not noticed or written about, just because they’re not cool…
MarketingVOX has some info about the impact and effect of Online Advertising:
Some 57.1 percent of all web users 18 years and older say the internet serves as the primary source of information
I liked that figure, but when continuing to read, I had to find out:
TV commercials, however, apparently still make the most impression. Nearly half (49.8 percent) of respondents cited television as the most effective media to capture their attention, followed by the internet (22.3 percent)
The last quote, however struck and shook me.
more than one-third (39.5 percent) of respondents said those [online] campaigns were „recycling“ what was being done in other media; nearly one-quarter (23.0 percent) said the online campaigns were „worse“ than what was being done on TV, in newspapers and in magazines.
Is that the same in Germany? Probably.
Let’s change that. Now!