Another campaign utilizing Google Maps: Heineken hooks up with Google Maps for Tapvat World Tour 2006.
In this microsite visitors are supposed to search the world for gigs from Dutch live band Voicst using Google’s satellite images. All within a certain timeframe while a radio signal leads you to the right spot.
The game is intuitive enough, which is good as I don’t speak any dutch. At the end I found the spot (why would the want to have a gig there?), but I didn’t understand what they wanted my address details for – surely it was for some kind of sweepstake, but who knows what else I might have signed up for?
Try it out, it’s interesting and kept me busy for quite a few minutes (I had to try twice to find the spot – and it’s of course in a different place every time).