Making meta (mobile) search more convenient: Gada.Be

Sean, (whom I don’t know personally, but happens to a friend of a friend of mine (Ace)) pointed to the fact that a cool meta search engine is live: gada.be

Most notable benefits:
– since you enter the search terms as part of the URL, you can bookmark regular search items (if you regular search for a certain word, you can bookmark http://word.gada.be)
– as the search term is part of the URL, it is much more convenient when entering the URL through a mobile phone.
– it’s a meta search. So it returns results from Google, MSN, Yahoo, etc. all at once.

(More infos here, here and here.)

And of course (and not least), the blog post of the originator of all this.

Continue Reading

Open Source Marketing

Open Source Marketing has been a topic in the latest „Across the sound“ Podcast of Rubel and Jaffe. With the first ever guest being Dave Chase, who already wrote some posts about open source marketing.

I still think, after this discussion with Martin Oetting [DE] and James Cherkoff, that there should be a differentiation between open source marketing and open source advertising.

Open source marketing is about how much will you let your target audience take part in the typical PPPPs. (See Blowfly.com)
Open source advertising is just about the fact how much you will let your audience participate in the one P – Promotion – of your product. (See Converse)

Continue Reading

Back on Track

So, I didn’t quite make it back to this blog on the 4th of October. But I got trapped trying to read all most of the feeds that accumulated over the last 3-4 weeks (doh).
And then I gave up. Of course. I guess quite a few people already shook their head at my attempt to cope with the accumulated feeds.

What did strike me glancing at headlines:
– Google (with Sun) offering an online „Office“ Version (see, for example, here.)
– Tim O’Reilly’s lengthy article on web 2.0 (here)
– The Legos Longtail (here)
– and just now: the darwinism of Marketing. But then again, one of the quotes says:

Two hundred years ago, the average American adult male was 5 feet 7 inches tall. Today the average American adult male is 5 feet 9 inches tall. That’s evolution at work.

Now, I am no expert at this, but doesn’t it take slightly more than 200 years for this kind of phenomenon. Is this average growth rather related to people and children living healthier now than 200 years ago?

Anyway, lot’s of stuff for me to still read and go through. So more posts will follow in the next couple of days.

Continue Reading